"Off-White Lexus" The "Off-White Lexus"is an artifact of a distinct white color 1993 Lexus GS 300 car that was created by Italian designer, Giugiaro in 1993, for the Italian luxury automaker company, Lexus (Clifford, 2023). It was designed with an upholstered leather stitching interior, with one of the first computerized radios, and an ivory pearl color exterior four-door sedan. Which also includes the luxury Lexus logo on the front anterior grill of the car and all four-wheel rimmed tires. This car was placed and displayed in the Brooklyn Public Library in September 2023 in Brooklyn, NY by the Lexus company, and library. The purpose of this was to pay tribute to the great talented, black billionaire Shawn "Jay-Z" Carter who currently has his Exhibition in the same museum called the "Book of Hov"(JAY-Z's 'Book of Hov' Exhibit Gets Extended After Adding New Artifact | 949 the Beat, 2023). This exact car was purchased and used by Shawn Carter in 1993, which he considered to be his "Exit Strategy" out of poverty and a leap into success. History Shawn "Jay-Z" Carterwas born in a very poor neighborhood in Brooklyn, NY to a single mother who could barely afford food. At a very young age, he made it his mission to break generational curses and wanted to move himself and his family out of the projects. He found a passion for making music and rapping that he knew would make him rich someday but didn't have much marketing material to brand himself as a rapper, and a businessman. In which he hustled until he was able to come up with the money to do so. One of his most strategic marketing materials would consist of purchasing the 1993 Lexus GS300. He knew buying this car would catch a lot of people's attention since it was a brand-new luxury automobile maker
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